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Embarking on a journey into the world of interior design can be as thrilling as it is daunting. Many newcomers to the industry, from fresh design graduates to career-changing mums, encounter a series of roadblocks that can seem insurmountable. Drawing from over a hundred interactions with design startups, I’ve identified ten common challenges and how […]

February 14, 2024

Starting your journey in the interior design industry can be both thrilling and challenging, especially when you’re building your client base from scratch. But here’s an encouraging truth: everyone starts somewhere. Even without a portfolio, there are strategic and creative ways to attract your ideal clients. Here are my top six recommendations for you. 1. […]

February 5, 2024

If you’re a career-changing woman or a fresh design graduate eager to establish your own business, understanding furniture procurement is key. Today, let’s dive into the nuances of this process, discussing the potential for profit, pitfalls to avoid, and strategies for success. Understanding Furniture Procurement Furniture procurement isn’t just about selecting stylish pieces; it involves […]

January 29, 2024