Interior design is an art form, where aesthetics meet functionality. As a professional in the field, there are tools that become a part of your daily life, tools that help you grow your business, maintain your brand identity, and communicate with your clients effectively. Today, I’ll delve into the five tools that are pivotal in my journey as an interior designer.
Instagram is, without a doubt, a powerhouse for the design industry. 85% of my leads came from this platform, making it my top tool. Its visual nature is perfect for showcasing your work. Remember, Instagram is a free tool that offers us vast opportunities to enhance our businesses. However, consistency is the key. Regular posts and stories, preferably daily, are essential to maintain engagement.
One important tip? Personalise your account. Display professional images of yourself and ensure your name is prominently mentioned in your bio. After all, for clients to trust us, they need to see and know us.
Canva has revolutionised the design process. I use the Pro version to craft on-brand content for Instagram, including reels and stories. Canva assists in maintaining brand consistency, allowing you to integrate your brand colours and fonts seamlessly. Whether it’s an invoice, a presentation, or a mood board, Canva has got you covered.
Communication is the backbone of any service-based business. Flodesk simplifies email marketing with its aesthetically pleasing and easily customisable templates. It’s a great tool for keeping in touch with clients and prospective clients. With its visual appeal, Flodesk particularly resonates with the design industry. You can use my code here and get 50% off your first year.
Pinterest is a treasure trove of inspiration. I utilised it to gather ideas and collaborate with clients, ensuring we’re on the same page in terms of design preferences. By creating shared mood boards, clients can convey their style preferences, making the design process smoother. Additionally, Pinterest aids in visually reinforcing ideas discussed during initial consultations.
5. Style Sourcebook
Last but not least, Style Sourcebook is a phenomenal mood boarding tool. It elevates the content I produce for Instagram, allowing me to curate magazine-worthy mood boards. With Style Sourcebook, you can achieve a professional edge, ensuring your designs resonate both with you and your clients.
These tools have were instrumental in my growth as an Interior Designer. Whether it’s attracting leads through Instagram, crafting designs on Canva, communicating via Flodesk, seeking inspiration from Pinterest, or creating mood boards on Style Sourcebook, these platforms enhance the design process.
To hear more about how I use these tools, tune in to my podcast episode on it right here.
I encourage every designer, stylist, or decorator to explore these tools. And if you have any to add to the list, do reach out to me on Instagram at Interiors Insider. Until next time, happy designing!
Here’s to growing and thriving in the interior design world,