In today’s digital age, the lines can often blur on what’s appropriate to share, especially when it comes to the work of fellow interior designers. This topic has generated buzz within the interior design community, and in this article, I’ll share some insights into responsibly showcasing other designers’ work and the advantages it might bring to your brand.

The Paradox of Posting Another’s Creation

You might think it’s counterproductive to promote others in the same industry. Yet, contrary to this belief, featuring the work of fellow designers can boost your brand and your generate you business. Here’s how to do it correctly:

1. Giving Proper Credit: Always attribute the work to the original designer. Tagging them not only avoids misunderstandings but also presents an opportunity to foster connections. It’s an unwritten rule, yet so essential. People appreciate genuineness and can often distinguish between original content and reposts.
2. Staying True to Your Brand: Share designs that resonate with your brand’s ethos. For instance, as an ardent fan of GlobeWest designs, I built my business showcasing their pristine, professional images. This strategy was not about taking credit but inspiring my audience, helping them visualize what’s possible, and establishing my expertise in delivering that look.
3. Avoiding Ambiguity: Never insinuate that another’s design is your creation. This approach avoids potential conflicts and helps maintain trust with your audience. Transparency is crucial, and it’s always best to be upfront about whose work you’re sharing.
4. Providing Context: Delve into the reason behind sharing a particular design. It’s an opportunity to illustrate your expertise and engage your audience. Explain what intrigues you about the design or how you might integrate similar elements into your projects.
5. Steer Clear of Direct Competition: While it’s great to appreciate fellow designers, be wary of promoting direct competitors. Share works that don’t clash with your business interests. For instance, a design from an international stylist might be more apt than one from a local competitor.
6. Build Relationships: Use this as a chance to network with designers, architects, and suppliers. Promoting their work not only fosters goodwill but can also pave the way for future collaborations.
7. Credit All Involved: If possible, tag not just the designer but also photographers, builders, or anyone involved in the project. This comprehensive approach ensures all deserving parties receive recognition.

The Bigger Picture

Some might argue against reposting designs, but it’s essential to see it from a client-centric perspective. Clients aren’t designers; they seek inspiration and assurance of what’s achievable. If sharing a design helps them visualise their dream space, it serves the purpose, provided all due credit is given.

In my journey, this strategy has been invaluable. Partnering with trusted suppliers and showcasing their designs expanded my business reach. As long as one remains ethical and client-focused, there’s no harm in sharing.

Remember, the ultimate goal is client satisfaction. As long as their needs are met ethically, the means to achieve that end shouldn’t be a concern. However, this is a multifaceted topic, and opinions might vary. For more on this topic, tune in to my podcast episode “When is it ok to post another designers work“