In the dynamic world of interior design, forging a deep connection with your audience is a game-changer, especially when you’re looking to generate consistent income, strategically market your services or introduce new income streams like digital or physical products.
One of the most effective ways to cultivate this connection is through building an email list for your business. Let’s dive in to the ‘why and how’ of building an engaged subscriber list for your business.
The Limitations of Social Media Alone
Many Interior Designers face a common hurdle: relying solely on social media platforms like Instagram or Facebook for promotion. Unfortunately, due to ever-changing algorithms, a significant portion of your audience might never even see your posts. An email list, however, puts you directly in their inbox, significantly increasing the chances of your message being seen by everyone on that list.
Understanding and Engaging Your Audience
Before diving in, it’s crucial to understand what your audience craves. Engage with them, ask for their input, and use their responses to shape your content. When you nurture your email list with valuable content, inspiration, and resources, selling becomes a natural next step. Your audience already trusts and values your insight, making them more receptive to your offers.
The Benefits of a Strong Email Connection
I cherish the connection I have with my email list. It feels like a private, close-knit community where I share advice from my own experiences, insights from clients, and industry news. This connection is more than just business; it’s about building a community that values and looks forward to your expertise and offerings.
Targeting the Right Audience
Knowing your audience is key. My list, for instance, primarily comprises interior designers eager for industry-specific resources. This knowledge makes crafting emails much easier, as I have a clear picture of who I’m addressing.
The Security of Owning Your List
Unlike social media, where you risk losing your audience due to bans or hacks, your email list is yours alone. Imagine the effort put into growing a social media account, only to lose it overnight. An email list is a safer, more reliable way to maintain and grow your audience.
Why I Recommend Flodesk for Interior Designers
Flodesk’s intuitive interface makes it a perfect fit for creative professionals like interior designers. Its drag-and-drop functionality is user-friendly, making it a seamless addition to your business tools.
Getting Started with Flodesk: A Step-by-Step Guide
- Sign Up for Flodesk: Begin by creating your Flodesk account, and take advantage of my 50% off code here.
- Brand Your Emails: Customise Flodesk with your branding and social links. It’s your space to reflect your design aesthetic.
- Design Your Newsletter: Use Flodesk’s templates or create from scratch, tailoring colors, fonts, and elements to match your brand.
- Create Segments: Organise your subscribers effectively. Label them based on how they signed up, like “Freebie Sign-Ups” or “General Newsletter.”
- Design Sign-Up Forms: Choose from pop-up, inline, or full-page forms and embed them on your website. Customise each form to match the segment it’s targeting.
Email marketing is a powerful tool for interior designers, allowing you to directly engage with your audience in a way that social media simply can’t match. Whether it’s sharing exclusive content, announcing new services, or offering special discounts, an email list can significantly amplify your business’s reach and impact.
Remember, it’s not just about building a list; it’s about nurturing and growing a community that believes in your brand and values your expertise.
For more on elevating your marketing strategies tune in to my podcast “How to Supercharge Your Sales Game” here.