Welcome to the Interiors Insider blog. A place to share helpful insider tips and inspire you on your journey towards a creative carer on your terms. 

In the dynamic world of social media, attracting your dream clients is not just about showcasing your creative expertise but also about how you communicate your values and connect on a personal level.

However, there’s a fine line between sharing what you stand for and venting frustrations that could potentially alienate prospective clients. Here’s how you can effectively share your values to attract and secure your ideal client, fostering a positive brand image that resonates with the very people you aim to serve.

Emphasise Positive Communication

The way you communicate on public platforms can significantly impact your brand’s perception. While it’s important to be authentic and share your values, it’s equally crucial to ensure that your communications are always constructive and professional.

Focus on Positive Aspects of Your Values

Instead of focusing on negative experiences or individuals who may not align with your values, highlight the positive outcomes and experiences that embodying these values has created for your business. For example, if sustainability is a core value, share success stories or projects that showcase innovative sustainable design solutions rather than criticising those who haven’t embraced green practices.

Use Constructive Language

Always opt for language that builds up rather than tears down. This approach not only reinforces your professionalism but also attracts clients who appreciate positivity and are likely to resonate with your constructive attitude.

Build Genuine Connections

Sharing personal aspects of your life and business can help form deeper connections with potential clients, but it’s vital to strike the right balance.

Share Relatable Content

While it’s beneficial to share personal insights, keep the focus on how these aspects of your life influence your work or reflect your professional values. For instance, discussing how your passion for art influences your design aesthetics can give clients a deeper understanding of your creative process.

Educate and Inspire

Use your platform to educate your audience about your values in a way that inspires rather than alienates. If inclusivity is a key value, share stories or case studies that highlight diverse design choices and how they cater to various needs and aesthetics.

Showcase Client Testimonials

Nothing speaks louder than the positive feedback of satisfied clients. Highlighting testimonials where clients specifically mention how your shared values enhanced their experience can be incredibly powerful.

Display Testimonials Prominently

Incorporate testimonials into your website, social media, and even in your investment guides. Ensure these testimonials are easily visible to potential clients looking to understand more about your services and values.

Encourage Detailed Feedback

After completing projects, encourage clients to provide feedback that touches on how your shared values impacted their decision to work with you and their satisfaction with the completed project. This feedback not only serves as a testament to your values but also provides authentic content that can attract similar clients.

By focusing on positive, value-driven communication and building genuine connections, you can effectively attract and secure your dream clients in the interior design industry. This approach not only differentiates you in a competitive market but also establishes a strong, value-centric brand identity that attracts clients who are a perfect fit for your business ethos. To learn more on connecting with your Dream Clients, tune in to my podcast episode “How to Nail your Discovery Call.” here.

The Type of Content you need to Attract your Dream Clients Online.

June 22, 2024