Welcome to the Interiors Insider blog. A place to share helpful insider tips and inspire you on your journey towards a creative carer on your terms. 

Starting your journey in the interior design industry can be both thrilling and challenging, especially when you’re building your client base from scratch. But here’s an encouraging truth: everyone starts somewhere. Even without a portfolio, there are strategic and creative ways to attract your ideal clients.

Here are my top six recommendations for you.

1. Craft Your Unique Brand Identity

Your brand is more than a logo or a colour scheme; it’s the embodiment of your style, your vibe, and your vision. It’s what speaks to your potential clients before you even meet them. By establishing a strong brand identity, you’ll naturally attract clients who resonate with your aesthetic and approach.

2. Curate and Share Inspirational Work

While building your portfolio, don’t hesitate to share the work of other designers that aligns with your style (always with proper credits, of course). This not only showcases your taste but also keeps your social media feeds active and engaging. It’s a way to tell your audience, “This is the kind of design and creativity I stand for.”

3. Utilise Your Personal Networks

Never underestimate the power of your personal connections. Share your knowledge, offer advice, and even do small projects for friends and family. This hands-on experience is invaluable for building your skills and can lead to a portfolio piece or a testimonial. Plus, word-of-mouth referrals from people who know and trust you can be incredibly powerful.

4. Engage with Potential Clients

One of the biggest hurdles can be actively engaging with people who need your services. Find the approach that feels most authentic to you, be it through social media, local events, or networking with other professionals in the design and trades industries. The key is to be proactive and genuine in your interactions.

5. Clearly Announce Your Availability

Be vocal about the fact that you’re open for business. Develop a professional and elevated Investment and Services guide, and don’t shy away from marketing your services daily. Clarity in what you offer, combined with consistent promotion, will make it easier for potential clients to understand your services and reach out.

6. Collaborate and Cross-Promote

Collaborating with other businesses or influencers in the home improvement or lifestyle sectors can be a game-changer. It not only expands your network but also gives you exposure to their audience. Mutual promotion can open doors to opportunities that might have been challenging to access on your own.

Remember, every renowned designer once stood where you are now. The journey of building your clientele without a portfolio is undoubtedly challenging, but it’s also ripe with opportunity and growth. Embrace these strategies, infuse them with your unique flair, and watch as your interior design business flourishes.

For more insights on thriving in the interior design industry, don’t miss my podcast episode, “10 must do’s to get to $100K” Tune in here for more empowering tips and stories to guide your journey!

6 Proven Strategies to Attract Interior Design Clients Without a Portfolio

February 5, 2024