Welcome to the Interiors Insider blog. A place to share helpful insider tips and inspire you on your journey towards a creative carer on your terms. 

The process to establish your own interior design business is both thrilling and daunting. With my experience, I’ve curated a comprehensive checklist to ensure you’re well-prepared to navigate the complexities of the industry and lay a solid foundation for your venture. Whether you’re in the inital stages or refining your existing setup, this guide is tailored to secure your path to success.


Workshopping Your Ideas:

Before anything else, clarity on your niche within the vast world of interior design is crucial. Determine the type of services you aim to offer—be it full-service design, kitchen renovations, new builds, styling for sale, or magazine work. Aligning your services with your personal strengths and market demand is the first step toward a viable business model.

Identifying Your Ideal Client:

Understanding who you’re designing for is as vital as the designs themselves. Your target audience should not only resonate with your style but also have the means and willingness to invest in your services. This alignment is fundamental to crafting a marketing strategy that speaks directly to potential clients’ needs.


ABN Registration:

A no-brainer yet essential step for Australian businesses, registering for an ABN is your entry ticket to the professional realm. Deciding on GST registration, based on your expected income, is also a pivotal financial decision.

Business Structure:

Whether you’re flying solo or considering partnerships, defining your business structure early on helps in navigating tax obligations and legal liabilities seamlessly.

Crafting Your Brand Name:

Your brand name is not just a label; it’s the first impression. Ensure it reflects your ethos, is memorable, and importantly, is available across all necessary digital and legal platforms.


Funding Your Startup:

Realistically, setting up an interior design business requires investment. From branding to legal fees, anticipate initial costs and plan your finances accordingly. This foresight enables you to grow and scale your business sustainably.


Developing a Strong Brand Identity:

In a visually driven industry, your brand’s look and feel are paramount. Investing in professional branding that resonates with your target audience can set you apart and attract the right clients from the start.


Essential yet often overlooked, securing the right insurance coverage protects not just your business, but your personal assets too. Public liability and professional indemnity insurance are non-negotiables for any interior designer.


Bookkeeping and Banking:

A separate business account and an organised bookkeeping system are foundational to managing your finances effectively. Understanding your cash flow and financial health is critical for making informed business decisions.

Supplier and Contractor Relationships:

The backbone of any interior design project, fostering strong relationships with suppliers and contractors, ensures you can deliver exceptional value to your clients. Networking within your community can uncover valuable collaborations and opportunities.


Consistent and Strategic Marketing:

Your talent alone won’t fill your client roster; active marketing will. Establishing an online presence, engaging with your audience, and showcasing your work and personality help in building a trusted brand that attracts clients.

Workspace and Tools:

Whether you’re starting from your home office or dreaming of a studio, ensuring you have the right tools and a professional setting, even if it’s virtual, sets the stage for your business operations.


Processes and Systems:

The secret to scaling your business lies in efficient processes and systems. From client management to project delivery, having clear procedures in place enhances the client experience and streamlines your operations.


Last but certainly not least, a professionally drafted contract safeguards your interests and outlines clear expectations for both parties. It’s a critical tool for maintaining professionalism and ensuring smooth project execution.


Launching an interior design business is more than a leap of faith; it’s a calculated stride into a world of creativity, challenge, and immense reward. With this checklist in hand, you’re not just starting a business; you’re laying the groundwork for a thriving career that blends passion with professionalism. Remember, the journey of a thousand homes begins with a single step—and a well-prepared plan.

For more insights and guidance on making your interior design business a success, tune into my podcast, “The Essential Legal requirements for Interior designers

Together, let’s design a path to success!

Essential Checklist for Launching Your Interior Design Business

March 3, 2024