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In the world of interior design, aligning with the right clients isn’t just about accepting every project that knocks on your door. It’s about discerning which opportunities will be a fulfilling match for your unique style, approach, and values. After several years in the industry, I’ve honed the skill of identifying potential mismatches early on […]

March 24, 2024

In the world of interior design, where creativity meets business, imposter syndrome can often creep in, casting shadows of doubt on your capabilities and achievements. But what if you could harness this common adversary and turn it into a catalyst for growth and success in your design practice? Let’s delve into how you can transform […]

March 17, 2024

Embarking on a journey into the world of interior design can be as thrilling as it is daunting. Many newcomers to the industry, from fresh design graduates to career-changing mums, encounter a series of roadblocks that can seem insurmountable. Drawing from over a hundred interactions with design startups, I’ve identified ten common challenges and how […]

February 14, 2024